We use a range of research techniques to uncover the brain science of innovation.
We use the newest and most cutting edge science which is rapid, iterative and agile, using iterative loops of pilot experiments that are analogous to the agile development movement that has changed business, software, product development and entrepreneurial start-ups.
Functional magnetic resonance imaging (fMRI) is a medical imaging technique which enables us to observe a person's brain activity in high spatial resolution.
We use a variety of brain stimulation techniques, such as transcranial magnetic stimulation (TMS) and transcranial direct current stimulation (tDCS) to probe and manipulate/control the brain and behaviour.
Electroencephalography (EEG) uses small electrodes placed on the head to measure electrical activity produced by the brain. These electrical signals can be analysed to understand how the brain processes the world.
Cognitive & Perceptual Psychophysics
Psychophysics is the bread-and-butter of the UNSW Science of Innovation Lab, and the foundation of cognitive science. We use a range of cognitive and perceptual testing and modelling to understand how the brain processes different types of images and stimuli.