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May 17, 2017

Performance optimisation in athletes is nothing new. A performance boost of 1% might make the difference between gold or silver or, not even qualifying. The past 10 years have seen the rise of mental performance boosting or what is commonly known as...

April 14, 2017

For Steve Jobs, intuition was more powerful than intellect and Einstein has been attributed to saying, “The intuitive mind is a sacred gift and the rational mind is a faithful servant. We have created a society that honors the servant and has forgott...

March 8, 2017

One of the main ideas behind CrossFit is to train and perform under real world situations in which you might not be perfectly focused and rested. For example, it is all good and well to be able to bench press a huge amount under perfect conditions, b...

October 27, 2016

Imagine a sunset, your mother or just what you had for breakfast. We have this amazing ability to run a virtual simulation of events, places and things in our mind. This simulation machine is called mental imagery. Some people have strong imagery, ot...

August 15, 2016

UNSW Science of Innovation's Founder, Joel Pearson, recently spoke at UNSW's TEDx event. He outlines the aims and philosophy behind the lab.

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